Merging innovation and wellness into an identity
Client: Gotech Group
Agency: St Brides Partners
Work: Visual Identity
Gotech Group is a holding company with investments in start-ups implementing digital technologies to wellness and sports, with a strong focus in women and children.
We developed a dynamic and playful identity, where rounded corners and a bright pink-to-blue gradient play a key role. The logotype integrates the "GO" symbol as part of the lettering, traced as a trajectory that draws infinity and emphasizes the the journey to self-improvement.