Merging innovation and wellness into an identity
Client: Gotech Group
Agency: St Brides Partners
Year: 2017
Work: Visual Identity

Gotech Group is a holding company with investments in start-ups implementing digital technologies to wellness and sports, with a strong focus in women and children.
We developed a dynamic and playful identity, where rounded corners and a bright pink-to-blue gradient play a key role. The logotype integrates the "GO" symbol as part of the lettering, traced as a trajectory that draws infinity and emphasizes the the journey to self-improvement.

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